Rolls and Responsibilities;

–          Conduct thorough research to understand consumer behavior, preferences, and trends.

–          Utilize qualitative and quantitative research methods, such as surveys, interviews, and focus groups, to gather consumer insights.

–          Collaborate with marketing teams to identify and define consumer segments.

–          Develop psychographic profiles to tailor marketing strategies to specific consumer groups.

–          Analyze user interactions with products/services to identify opportunities for improvement.

–          Provide recommendations for optimizing user interfaces and overall customer experience.

–          Investigate the psychological factors influencing consumer decision-making.

–          Develop strategies to appeal to consumer motivations and enhance the attractiveness of products/services.

–          Assess and monitor consumer perceptions of the brand.

–          Collaborate with marketing teams to build and maintain positive brand associations and customer loyalty.

–          Work closely with product development teams to ensure products align with consumer preferences.

–          Provide psychological insights into product design, features, and packaging.

–          Apply principles of behavioral economics to influence consumer choices.

–          Collaborate with marketing and pricing teams to optimize pricing strategies based on consumer behavior.

–          Use data analytics tools to track and interpret consumer trends, preferences, and behavior.

Required Qualification;

–          Bachelor’s degree in Consumer Psychology with a focus on consumer behavior, social psychology, or a related field.

–          5 years of experience in consumer psychology.

–          Strong research and analytical skills, with proficiency in both qualitative and quantitative research methods.

–          Knowledge of statistical analysis and data visualization tools.